Improved corporate image, market development, better community relations and employee involvement are some of the many competitive advantages of SD Sustainable development in businesses with effective communication. By communicating their commitment to social, environmental and economic responsibility, organizations increase their capital visibility and make themselves stand out. But beware of the “greenwashing” trap! To properly serve the mission and the reputation of the organization, communication must be transparent and based on credible methods. The RMBMU helps organizations succeed in this sphere based on recognized standards, such as those of the Global Reporting Initiative (GRI).