The RMBMU and Catherine Arseneault, a young cartoonist and professional artist from the region, collaborated on a sensitization campaign with the character of Dédé. The theme was “Dédé wants to know”. With the contribution of a weekly appearance in the Manic Newspaper, Catherine Arseneault also met with the youth of the Bande Estival, this past summer, to talk about sustainable development. The sensitization campaign culminated with a big gathering of Baie-Comeau’s youth groups where all could admire the youth’s work in expressing their views on sustainable development.
The end of the media campaign was in September 2012 with the last appearance being under the caption “Pride and Baie-Comeau’s 75th anniversary”.