“Rethinking One’s Business in 2015” Symposium

Axe d'intervention:

Given the fragile economic context with which the New Year began, the RMDMU suggested a meeting of the region’s businesses on February 19 in order to equip ourselves with the tools necessary to rethink our businesses in 2015. Whether to comply with market expectations or to begin reflecting on performance, businesses of all types are concerned with sustainability and the responsibility of their organization.

The session addressed social responsibility as a management tool for companies wishing to demonstrate their proactivity and innovation. Speakers recognized in the field, inspiring presentations and how-to workshops were on the agenda in order to make this day a real launching pad for positioning and repositioning one’s business. Around fifty participants were present.

When : Thursday, February 19th, 9am to 4pm
Where : Jardin des glaciers, 3 avenue Denonville, Baie-Comeau
How much : $40/participant (taxes included), lunch included


9:00am // Participant Welcome

9:10am // Welcoming Remarks
by Mr. Jean-Philippe L. Messier
General Manager of the RMBMU

9:15am // How to Become a Pro-Active, Innovative and Sustainable Business
by Ms. Marie-France Turcotte, Ph.D.
Professor at the School of Management at UQAM and director of the Network for Business Sustainability’s francophone office.

10:30am // Responsible Business Models : A New Generation of Business Opportunities
by Mr. Luc Brès
Assistant Professor of Corporate Social Responsibility and Sustainable Development in the Faculty of Business Administration at ULaval.

11:30am // A How-To Exercise for SME’s : the Reduced BNQ 21 000 Method
by Ms. Francine Craig
President of Cohésion-RSO Responsabilité sociétale des entreprises and Coordinator of the BNQ 21000 Method

12:00pm // On Site Lunch

1:00pm // Practical Workshop

2:00pm // An Entrepreneur’s Testimony
by Mr. Serge Lechasseur
General Manager of Groupe de la Côte Inc.

2:15pm // Unleash the Power of Your Organization
by Mr. Patrick Gauthier
Brand Identity Coach

3:45pm // Closing Remarks
by Mr. Jean-Philippe L. Messier
General Manager of the RMBMU

4:00pm // End of the Day

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