The RMBMU led an awareness campaign on the jobs with a promising future in the Manicouagan RCM from December 12, 2010 to Mach 31st, 2011. The goal was to reach 1000 youth and make them aware of careers available to them in the field of sustainable development and give them the tools to deliberate on things to come.
The core of the campaign was the character Dédé, created by the local artist Catherine Arseneault. Dédé was the focus of a comic strip, posters and flyers. In the comic strip, Dédé chooses a career with a future and explains why this career is a good choice within a sustainable development mindset and from the points of view of the prospective job. It was published eight times in the Manic newspaper that has a weekly printing of 16,000 copies.
The blog choisistonmetier.blogspot.com presents Catherine Arseneault’s comic strip, information on the work place and jobs connected with sustainable development.
This publicity of jobs with a future was developed from the most recent job market information from the Emploi-Quebec, Jobboom and Trouvervotreespace web sites. Focus was placed on the job sectors where employment potential was favourable. The campaign was developed in partnership with the Carfour Jeunesse-Emploi de Manicouagan, the Centre Emersion, the SADC Manicouagan, the Association forestière Côte-Nord and the Régie des matières résiduelles Manicouagan. This project was made possible thanks to the contribution of Service Canada within its youth sensitization program and Le Manic newspaper.